Privacy Policy
How MK1 handles the information you share with us — plainly stated. Effective 7 August 2026.
Who is responsible for your data
- Data controller
- MK1 (Korean legal name: 마크원)
- Operator
- Ye Sang Hoon (Kevin), CEO
- Contact for privacy questions
- kevin@mk1.co.kr
- Effective date
- 7 August 2026 (previous version: 6 August 2026)
What we collect — and what we don't
MK1 has no user accounts and no login anywhere on this site. There are exactly two places that ask you for personal information: the inquiry form on the Contact page, and the chat assistant in the corner of every page. Nothing else on the site collects personal data.
When you submit the inquiry form, we receive:
- Your name
- Your country
- An email address or WhatsApp number, so we can reply
- Your message
- If you're asking about a specific car, which vehicle you mean
The chat assistant is different, and worth being precise about. Talking to it sends nothing to us. Only if you fill in its enquiry form and press send do we receive:
- Your name and the contact you gave us
- What you told us you're looking for
- The conversation you had with the assistant up to that point
- The country your connection comes from
How the contact form and the chat assistant actually work
The inquiry form does not submit to a server. When you press "Send inquiry," it opens your own email app with a message already addressed to kevin@mk1.co.kr and filled in with what you typed. You review it, and you send it yourself, from your own device and your own email account.
The chat assistant does reach a server. What you type is sent to Anthropic PBC, the US company that operates the Claude AI model, which generates the reply; our site, hosted on Cloudflare, relays the message on the way. Neither MK1 nor Cloudflare stores the conversation. Anthropic does not use your messages to train its AI models and deletes them from its systems within 30 days. On your side, the conversation exists only in your browser and disappears when you close the tab.
If you submit the assistant's enquiry form, that enquiry is delivered to Kevin as a Telegram message, because that is where he actually reads things. It is not written to any database on the way.
MK1 operates no database and no CRM. There is nowhere on our side for your information to sit — an inquiry is an email in Kevin's inbox or a message in his Telegram, and nothing else.
Why we use it
We use the information you send only to reply to your inquiry — to answer your question, discuss a car, or follow up on a partnership or marketing request. We don't use it for advertising, and we don't sell or rent it to anyone.
How long we keep it
MK1 keeps your inquiry only as long as it is needed to handle it. If we do not end up doing business together, your email or Telegram message is deleted within one year of our last exchange. If a transaction goes ahead, records that Korean e-commerce law requires us to keep — contract and payment records for five years, dispute records for three years — are kept for those statutory periods and then permanently deleted. You can also ask for earlier deletion at any time: email kevin@mk1.co.kr and we'll remove it.
Who else sees it
No advertiser, no data broker, no marketing platform. We don't sell or rent your information, and we don't use a CRM. The only outside companies involved are the ones that physically carry your message:
- Cloudflare, Inc.
- Hosts this site and relays chat messages to the AI provider. Sees your IP address when you load a page, and what you type into the assistant as it passes through. Servers in the United States and other countries.
- Anthropic PBC
- Operates the Claude AI model that powers the chat assistant. Sees what you type into the assistant, solely to generate replies. Does not use it to train AI models and deletes it within 30 days. Servers in the United States. Privacy contact: privacy@anthropic.com.
- Telegram
- Delivers chat enquiries to Kevin. Sees the name, contact, message and conversation you submitted. Servers outside Korea.
- Google LLC
- Runs Kevin's email. Sees inquiries you send by email. Servers in the United States and other countries.
This means information you send through the site does leave Korea. If you would rather it didn't pass through any of these companies, call Kevin directly on +82 10-7997-2367 instead.
Cookies and analytics
This site sets no cookies and carries no advertising trackers — no Google Analytics, no Meta Pixel, no similar tool. Fonts are hosted on our own server, not loaded from a third-party CDN.
We do use Cloudflare Web Analytics to count page views. It is cookieless and does not follow you between websites or build a profile of you; it records the page, the referring site, and general device and country information.
One page reaches further than the rest: the Locations section of the Contact page embeds a Google Maps view of our office and yard. Loading that map sends your IP address to Google, governed by Google's own privacy policy.
Your rights
You can ask us, at any time, to:
- Show you what information we hold about you
- Correct anything that's wrong
- Delete your message and contact details
Just email kevin@mk1.co.kr. MK1 is a one-person company, so Kevin himself handles these requests directly.
We handle your inquiry because you asked us to — in legal terms, taking steps at your request prior to entering into a contract — and we use it for nothing else. If the law of your country gives you additional rights, such as in the EU or UK, you may also object to our handling of your data or lodge a complaint with your local data protection authority, or with Korea's Personal Information Protection Commission via the Privacy Center (privacy.kisa.or.kr, +82-118).
Changes to this policy
If MK1 starts using a CRM, a contact-form service, or any other tool that changes how your information is handled, we'll update this page and note the new effective date before the change takes effect.
Questions about your data?
Email Kevin directly — no ticket queue, no form required.